The Mobile Advertising Opportunity: 10 Times Better Results than Online
With worldwide reach of more than 500 million consumers and 10 times higher brand awareness and click-through rates than online advertising, mobile advertising has become a critical component of marketing campaigns.

The Opportunity
The mobile phone has arrived as a mainstream advertising medium – and it works. Both Brand and Performance advertisers are finding that mobile advertising offers substantially better results than traditional online advertising. Mobile phones are rapidly becoming central to consumers’ lives. Devices like the iPhone have made it commonplace for consumers to access the mobile Web – websites that can be viewed on mobile phones and other mobile devices – to read news, check the weather, learn about products, play games, access social networking sites, get directions, listen to music, and watch video. The rapid growth of this activity provides marketers with a valuable new advertising medium. Moreover, mobile advertising offers a key, unique benefit to marketers: the mobile phone is the only device that is almost always with the consumer. It offers unparalleled access to the consumer throughout the day, including during purchasing decisions, when the mobile Web is frequently used to research reviews and prices. The mobile Web is changing the face of marketing, and marketers must adapt to stay ahead of the competition. This white paper is an introduction to mobile advertising and the key things marketers need to know to run successful mobile campaigns.

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