Property By Phone....

The market for third-party applications has exploded over the past year, as everyone from Facebook to Apple, Google and MySpace have allowed developers to create applications for their various platforms.

Every new medium needs persistent, informed critical perspectives on its product, and this has been lacking in digital media generally but mobile media specifically. New sites and offerings get thrust onto the market with a press release and a blurb about the company's prospects, but too few journalists actually take a look at the product themselves and render even a cursory evaluation.

We are going to uncover all of the secrets that the ultra successful Realtors are using right now to dominate your market and teach you how to beat them at their own game.

There is a new explosion hitting the market to aid the inactive economy. What's this new monster of the industry? Mobile.

Persistent attempts from developers and from companies needing a new approach for business have combined to create what we fondly know as Mobile. Over 290 million mobile users feed the mouth of the beast with online shopping, social media browsing, text messaging, internet use, ect., ect. And the numbers are only increasing. How does this explosion help you, you're wondering? How can it not. Over the past year the market for third-party applications has dominated the stagnate economy. When business' are at a stand still in every other media, mobile shines through to lead the way for marketing, social connections, small business exposure, online sales, training, and an overall knowledge dump for basically any aspect you may be curious to learn or dive into.

One of the markets hit the hardest, as you might already know, is Real Estate. Unable to avoid the dry spell in home sales, many real estate agents are turning to other means for exposure for their listings AND for themselves. “How can I stay afloat and keep clients interested in buying when consumers are just not spending money?” Asks Debbie Smith from RE/MAX. “In the last 5-10 years we have seen an increasing number of homeowners who must stay at their current location because they just can't sell. They are frustrated and many are falling into foreclosure. I sometimes feel overwhelmed and don't know what tools I can use anymore to help them.”

Many real estate agents have the same problem, not knowing the tools are right at their fingertips. Some are unwilling to learn, don't know where to look, or are too busy trying to swim above the waves of the turbulent market to even consider a new approach for business. When asking agents what type of marketing techniques they use to be successful, they always reply with the same dull answers... “Well I do flyers, I hand out my business card, I do open houses, and of course I always have my real estate sign in-front of the home so clients can call for showings.” Sorry friends, in the world of digital media...you need a bit more to become seen. There are hundreds of companies to help in your need, but which one to choose. They all promise the world, and always under deliver. How is one to uncover all of the secrets that the successful Realtor are using right now to dominate their market? …. www.PropertyByPhone.com.

Denver company to offer 3D Internet real-estate tool Denver Business Journal - by Paula Moore

AccessU2 Mobile Solutions LLC of Denver has cemented a deal to offer GeoData Technologies Inc.’s SiteSeer3D mapping technology, which allows people who want to buy homes and other real estate to look for properties to tour using a three-dimensional landscape on the Internet.

The Denver company plans to start offering the service in the next few weeks, according to AccessU2 founder and President Kenneth O’Hanlon.

SiteSeer3D “enables a person to go around town, look at any property and locate it by GPS. … You can look at everything you just looked at on a 3D map,” O’Hanlon said.

PropertyByPhone is basically an electronic version of the paper flyers offered in boxes attached to for-sale signs in front of homes.

With the product, AccessU2 offers prospective homebuyers information about a home — via text, still photos and streaming video — on their cell phones and PDAs. A PropertyByPhone sign attached to a for-sale sign includes a toll-free phone number for prospective buyers to call, and an access code for the home they want information about.

Home shoppers can also set up an appointment with an agent to see a home on the phone.

Subscribers to PropertyByPhone’s service include real estate professionals such as sales agents, brokers, property managers and homebuilders.

GeoData of Sandpoint, Idaho, is a provider of 3D property search software; the company launched SiteSeer3D last November.

pmoore@bizjournals.com

Read Original Post: http://denver.bizjournals.com/denver/stories/2010/03/08/daily77.html?ed=2010-03-15&ana=e_du_pap

The Mobile Advertising Opportunity: 10 Times Better Results than Online
With worldwide reach of more than 500 million consumers and 10 times higher brand awareness and click-through rates than online advertising, mobile advertising has become a critical component of marketing campaigns.

The Opportunity
The mobile phone has arrived as a mainstream advertising medium – and it works. Both Brand and Performance advertisers are finding that mobile advertising offers substantially better results than traditional online advertising. Mobile phones are rapidly becoming central to consumers’ lives. Devices like the iPhone have made it commonplace for consumers to access the mobile Web – websites that can be viewed on mobile phones and other mobile devices – to read news, check the weather, learn about products, play games, access social networking sites, get directions, listen to music, and watch video. The rapid growth of this activity provides marketers with a valuable new advertising medium. Moreover, mobile advertising offers a key, unique benefit to marketers: the mobile phone is the only device that is almost always with the consumer. It offers unparalleled access to the consumer throughout the day, including during purchasing decisions, when the mobile Web is frequently used to research reviews and prices. The mobile Web is changing the face of marketing, and marketers must adapt to stay ahead of the competition. This white paper is an introduction to mobile advertising and the key things marketers need to know to run successful mobile campaigns.

To read more, visit http://accessu2re.com/about/media

Real estate's new world: Mobile marketing

Article originally posted by: Jack Maher. 9News

KUSA - Forget those brochures stuffed into a box on the For Sale sign on the front lawn; the new world of homehunting is here where buyers and sellers are connecting through cell phone multimedia.

A company called Access U2 Global Property Info is behind the new technology. We talked to founder and CEO, Kenneth O'Hanlon on 9News 6 a.m.He says details of homes that are up for sale are transmitted to an interested home buyer's phone or mobile device who keys in a toll-free number and the property's code.

A message is also sent directly to the listing realtor's cell phone with the prospect's contact info.

An experience trying to view home properties convinced O'Hanlon there had to be a better way to get property information. Missing, or dirt-encrusted brochures, calls to realtor offices that were closed or waiting days for a realtor to return his calls were frustrating to him.

Observing his daughter sending and receiving text messaging with friends, O'Hanlon realized the benefits of trying the same approach with real estate.

O'Hanlon developed a powerful, hosted platform to deliver instant multimedia content and interactive messaging services to mobile handsets. He quickly discovered that voice takes precedent over data in delivery, so he based development on a voice recognition system, or IVR.

Along the way, O'Hanlon wrote the industry short code with major cell phone providers, beta testing and refining the product with realtors around the country and filing the patent pending process he created.

AccessU2 Property Info is accessible 24/7. O'Hanlon says it is the only available instant property information service that can communicate with the consumer in both English and Spanish.

For more information:

www.propertybyphone.com

View Original Post: http://www.9news.com/rss/article.aspx?storyid=88864

(Copyright KUSA*TV, All Rights Reserved)

Listings-On The Go

By Paige Tepping

RISMEDIA, Dec. 30, 2008-In this tough real estate market, Realtors that want continued success have to work smarter and find ways to be more productive and efficient. Today’s tech-savvy customers demand a Realtor that is highly responsive and will often work with the agent that is first to respond.

The obvious tools to increase productivity are smartphones. Products like the BlackBerry and iPhone have redefined our idea of a traditional office, giving access to information 24/7 and virtually anywhere.

You’ve got a Bluetooth. You have a smartphone. What other tools are out there?

Mobile property listings are relatively new in the real estate industry. Instead of brochure boxes, an interested buyer calls a number on a sign rider or texts into a number for more information on the property.

One of the leaders in this technology is PropertyByPhone.com. The company offers English- and Spanish-language options, a text description, 10 photos, video delivered instantly, and the opportunity to speak to a live operator to schedule a showing.

“Brochure boxes are almost always empty,” explains Todd Crosbie of Coldwell Banker Devonshire in Illinois. “The service allows me to create a relationship with someone while they are outside the property, and brochure boxes never let me do that. There’s no tracking ability with brochures, either-just that the box is empty.”

Not all the benefits are on the customer’s end. When subscribing, the Realtor creates their property description and uploads their photos and videos online. Realtors receive a text message capture of the cell number at the same time the buyer is getting the property information. Activity reports on the Realtor’s portal track all leads received and can be shared with home sellers.

The green aspect is also important. “Our agents like the fact that they can cut costs by not having to print so many brochures, hence going green for 2009,” says Leeann Iacino, CEO of Denver-based Prestige Real Estate Group.

Not all homes are matches for the customers, but with PropertyByPhone.com, inquiries can actually be turned into leads for other properties, as Jack O’Connor, also from Prestige, notes: “We follow up on every call within minutes to see if the customer needs any additional information. Of course, if the home is priced right, the people want to see it. If the home is outside their price range, we have been able to convert some of those inquiries to leads for other properties.”

Coldwell Banker Residential Brokerage Pioneers New AccessU2 Property by Phone Technology

RISMEDIA, February 16, 2009-Coldwell Banker Residential Brokerage, a leading Colorado real estate company, is pioneering the AccessU2 Property by Phone technology developed by Denver-based AccessU2 Mobile Solutions, LLC a pioneer in mobile communications, the company has announced.According to the company, the AccessU2 Property by Phone service is a powerful marketing platform that delivers property information - text descriptions, photos and video - instantly to cell phones and mobile devices. It is a lead generating machine for real estate, providing the easiest, most complete mobile property sales tool for Realtors and those interested in buying or selling a home.

“Adding the mobile marketing capability of the Property by Phone platform to the strength of Coldwell Banker real estate services makes sense,” said Chris Mygatt, President of Coldwell Banker Residential Brokerage in Colorado. “It’s the easiest way for people looking at properties to get text messages, photos and video information when they want it, right to their cell phones. It’s the leading edge of real estate marketing and we like to lead the way.”

AccessU2 Property by Phone works like this: Dial the toll-free number; enter the property code; choose English, French or Spanish to receive text property descriptions, photos and videos of the property interior. The system replaces old-fashioned brochure boxes. Realtors get an instant, exclusive lead from someone standing in front of their listing, and the technology’s property activity report makes it easy for Realtors to demonstrate real-time property activity and sales action to sellers. AccessU2 Property by Phone was beta-tested in Denver, and Coldwell Banker Residential Brokerage is pioneering the technology along the Front Range.

“We eliminate expensive, brochure boxes forever while capturing every lead instantly” said Kenneth O’Hanlon, Founder and CEO of AccessU2 Mobile Solutions, LLC. “Property by Phone delivers the property information that was previously only available on the web instantly to buyer’s and sellers on their cell phone. A message is sent directly to the listing Realtor’s cell phone with the prospect’s number. Its instant, exclusive call-capture and it gives prospects the information when they want it…now!”

AccessU2 Property by Phone was developed for use by real estate agents, builders, developers, brokers, commercial real estate professionals, and lender and title service companies. For more information, visit the company online at www.PropertyByPhone.com.

Read more: "Coldwell Banker Residential Brokerage Pioneers New AccessU2 Property by Phone Technology | RISMedia" - http://rismedia.com/2009-02-13/coldwell-banker-residential-brokerage-pioneers-new-accessu2-property-by-phone-technology/#ixzz0GjbIiHHw&A